The Power of Our Needs

1. The Power of Our Needs
2. Did you know? Trust fact
3. Books you should read – The Truth About Trust - in business
4. Something to do - Check on your own needs
5. Featured Client – Listen to The Risq Group CEO, Guy Underwood
6. Come for breakfast – Tuesday 30 October 2007 – Trust in Marketing & Branding + Book Launch
7. Trust & EQ

1. The Power of Our Needs

We all have needs, from the very basic need for survival to the need to contribute, learn and grow. As human beings, we seek out ways to have our needs met – and we do it 24x7.

Your employees have needs. But guess what? They are different for each person! There are generic groupings, and you may find a number of them need the same thing – like getting paid, for example. But some will need a sense of community, belonging, others will need to be developed and given freedom to create.

Your customers and clients have needs – it’s what makes them buy something, whether it’s a product or a service. But their needs will vary as well. A good salesperson will find out what a potential customer needs, and then show them how what your company offers actually fulfils that.

We know that the greater the need, the quicker a trusted relationship will be established.

We also know that the minute you don’t meet someone’s need, if they were relying on you to meet it, trust breaks down.

So, what do you do?

1. Find out what your stakeholders need from you

2. Be very clear about whether you can meet those or not

3. Do everything you can to meet them

If you want to build trusted relationships, this is one core component you need to get a very good handle on.

If you would like practical guidance on how to do this, call me - +61 2 9290 8592

Vanessa Hall

2. Did you know?

'According to a ‘Captains of Industry’ survey by MORI for the Centre for Tomorrow’s Company, 72% of business leaders now agree that in order to become successful you must focus on the needs of customers, employees, suppliers and the wider community.'

Source: What’s Trust Worth? A Briefing on why it’s good business to be trusted

3. Books you should read

The Truth About Trust - in business by Vanessa Hall

Ok, it’s a plug for my own book, but it has been 2 years in the making and I am pleased to say it is at the printers right now.

Pre-order your copy and be amongst the first to read it.

Here’s what others have said (a sample of those who have read the manuscript):

“Vanessa's work on trust is world class. She is, in my mind, Australia's, if not the world's thought leader on trust.”

Matt Church, CEO, Thought Leaders

"Building and retaining trust is the cornerstone of every business and personal relationship. Aristotle identified it as the core of persuasion. Vanessa Hall's book will deepen your understanding of the structures that go to making trust sustainable."

Peter Thompson - Broadcaster, Professor Australia and New Zealand School of Government, author "Persuading Aristotle"

“This book demonstrates that the core issue for people and business is trust. It analyses trust in detail and shows how it can be built and lost in every area of business – and what the impact is. Vanessa's Trust Model easily integrates the diverse sections of this wide ranging book. The book is very informative and gives practical tips in each section. The Trust Model is simple, profound and quickly understood. The examples are excellent – and it's a great read!”

Dr Ronald Forbes – Leaderskill

Come along to the Trust in Marketing & Branding Breakfast where we will also be launching the book

4. Something to do

A quick check on your own needs:

1. Write down 3 things you need from your workplace (hint: we use Maslow’s Hierarchy of Needs as a guide, which talks about 5 levels of needs; Physiological (basic survival needs such as food and sleep); Safety & Security (of body, employment, health); Love/Belonging (eg. Friendship, family); Esteem (eg. Self esteem, confidence, respect); Self-Actualisation (eg. Creativity, problem solving)).

2. How well have you articulated those needs to your boss, your peers?

3. Take some time to clarify with those you rely on and need to trust, to let them know what is important to you.

5. Featured Client – Risq Group

	The Risq Group, specialising in fraud and Security Risk Management, are often at the wrong end of trust – where trust has been broken down for organisations in both the public and private sectors. Listen to Guy Underwood, CEO of the Risq Group, talk about trust, fraud and the Entente Trust Survey

6. Breakfast – come and join us

Trust in Marketing & Branding + Book Launch

Tuesday 30 October 2007

The American Club
Level 15
131 Macquarie Street
Sydney 2000

7.30am for 7.45 start to 9.30am

$75 (Breakfast provided)

What is your Marketing & Branding REALLY TELLING your potential clients and employees?

Your marketing & branding are the most powerful tools to attract people to your organisation.

The disconnect between what you say and what employees, customers and other stakeholders experience is where trust breaks down.

The consequences of this to your ROI on marketing spend, employee disengagement and turnover, and customer loyalty is massive.

The results when you get this right are huge.

At this breakfast, Vanessa Hall, Founder and Director of Entente and author of The Truth About Trust – in business will highlight the key things you need to do to build a trusted brand. This is to be followed by a Panel Discussion.

Vanessa will launch her book The Truth About Trust – in business at this breakfast, and copies will be available for purchase.

Click here for information and to register your attendance

7. Trust & EQ

Facilitating Emotional Intelligence Experiences in Organisations

Entente is presenting on the 3rd day of the Accreditation Program from 22nd – 24th October 2007, organised by Blip Group and the Society for Organisational Learning Australia.

For more information about this fantastic program click here